Creative Brief

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creative brief shoe

Project name and description:

New Nike air max 180 basketball shoes.

Prepared by:

Kevin Hollowink.


Nike is launching a new pair of basketball shoes labelled as “Nike air max 180”. The major marketing problem is the popularity of basketball shoes currently and many people (some aren’t even basketball players) are buying basketball shoes for their style and to fit in. Our business goal for this product is to make this shoe above and beyond both with style and comfort, so you can wear them as basketball shoes to elevate your game on the court, or even if you don’t play basketball you can wear them for a sick style and to fit in with today’s society. This is an opportunity for Nike to improve their record on great basketball shoes, and to make sure no company will catch up to them. Nike is a huge company for many things like clothing and basketball shoes. The Nike Air max 180 will make Nike even more successful and popular. They’re known for having great products.


The objective of this is to convince the audience that this is the right shoe for them. This shoe is better than the average basketball shoe and I would personally consider it an above average shoe for high level players.

Target audience:

The target audience for this product is for people aged 10-40 years of age. Many high level basketball players (like people in the NBA) may be encouraged to buy these for a sponsorship by Nike. If that was the case, that would encourage many younger players who look up to them to want those shoes too. For people who don’t want to spend 300$ on basketball shoes and want a not overly high price and a good deal on a good pair of shoes, this is our audience. People above 40 years of age, who don’t play any sports probably wouldn’t be interested in this product. The audience for this product will be located all over the world. Basketball is a world-wide sport and many people across the globe will be interested in buying these amazing pair of shoes. We can communicate with our audience by commercials, billboards or advertise any other way. Nike is a famous company and many people will go to a retail store like sport check and ask for a pair of nike shoes and see the large selection.


The Nike air max 180 basketball shoes, contain 50% more air than the average basketball shoes. With this product, we aren’t only caring about our success as a company, however, were also focusing on making our customers better basketball players. This is one of the most underrated basketball shoes in history that many people don’t know about.

Reasons why:

1: It is an extremely comfortable shoe, it is more comfortable than the other air max shoes that have  come out.

2: It consists of light material which will not feel heavy while running our jumping.

3: It’s a great shoe for people who have wide feet. Personally, I cannot fit in the KD shoes or the new Lebron shoes because my feet are too wide to get inside of the shoe. However, this shoe can fit a lot of space in them!

4: The price is reasonable, not overpriced.

5: The shoe looks really nice, most basketball players not only care about how comfortable their shoe is, but also the design and how they look.

6: There are various colour options for the shoe.


The Nike air max 180 shoes have the same design no matter what colour you get, the colours that it comes in are white, blue, orange and purple.






Analyze An Ad

Analyze an Ad

What product or service is being advertised?

The product or service that is being advertised is nike shoes.

What are the messages of the ad? Are the messages the same as the product(s)?

The main message of the ad is saying, if you buy these shoes you’ll basically be able to jump higher. The message is the same as the product.

What techniques are used to convey the messages? Is the ad promising to fulfill a deep desire or need? (e.g. love, happiness, wealth, beauty, friendship, joy?)

the technique used to convey the message is it shows the shoes lifting off the ground as if someone is jumping. The ad isn’t really promising to fulfill a deep desire or need, its just claiming you’ll be able to jump higher and have better stability.

Who is the target audience and how do you know? what might their response to the ad be?

The audience is athletes, probably basketball players. I know because no one really cares about how high they can jump besides athletes, and these look like basketball shoes, they obviously aren’t cleats or anything. Lots of basketball players would be caught.

Who is excluded by the ad? (i.e., what classes, races, body types, values, etc.)?

People that don’t really care about style and there physical ability. probably seniors.

Careers in Marketing

The career I have chosen that I could get out of marketing is a marketing specialist. A marketing specialist is either an in house or bought professional that gives advice on how to market and grab a certain audience. The average salary of a marketing specialist is $67,086. You will generally need a bachelors degree in market research and have fairly good math skills. Some companies might even require a masters degree in market research and you will typically have to be okay at computer science. 2 possible schools you could go to to take market research and get a bachelors or masters degree are Lasalle College located in Vancouver and UBC which is also located in Vancouver. The cost of tuition at Lasalla College would be around $12,750 for 1 year while the cost at UBC can reach all the way up to $16,000. You can find job postings all over the internet, you can share your location with your browser and search up marketing specialist careers and you will see where theyre hiring and it seems pretty easy to apply online. Some reasons that I would like to be a marketing specialist is youll get to work in a fun environment and most marketing specialists like there job, I like marketing and find it easier than doing stuff like math and science all day. You get to communicate with people and help make your company bigger and better. You’ll be challenged to think creatively everyday. You’ll have to come up with new ideas often to not lose customers and also to gain more customers. You might even be able to travel places, you may be asked to go give samples of the product to people in a certain place or you may go to a conference and advertise your product. You will have a lot of success and also face a few challenges. Everyone likes the feeling of success, ecspecially when you face a hard challenge and you pass it, you feel like you have accomplished something huge after. The job that I would take as of today, would be a digital marketing specialist for Coast Capital Savings in Surrey British Columbia. I would choose this because I know that bank and could help to improve them and help them grow and get more customers. Surrey is also really close to my home which is in Langley so I would be driving to work with a maximum time of 30 minutes.